Time your Email Marketing Well
One thing I’ve learned recently is that I become really annoyed with people who send their bulk email out at 4am. See I just a Motorola Droid and have been loving it. However, I also connected it to my work account. I like being able to respond to my clients quickly with an “I got it” or a “I’ll look it up” such that they know that I’m on their side.
But, if I forget to turn off my ringer – my phone would give a notification at 3am or 4am when some companies send out their bulk mail. I was not pleased
Guess what? I just opted out of emails that I had previously opted-in. All due to their poor timing. Merchantcircle – I’m looking at you.
There is another option for Droid users like me (or other android versions). I’m now using the app “locale” to shut my notifications off between 11:30pm and 6:30am. Its disappointing that I have to do that, but email marketers seem to be clueless. Seriously, consider whether anyone wants to receive email at 4am.
[…] wrote a blog article about timing your email marketing, specifically calling out MerchantCircle for its sending of a lot of email marketing in the middle […]
You got it. Anybody who takes the time to figure out what’s going on and fix it to provide better value has my vote.
Thanks for stopping by and I’ll see you back at Merchant Circle.
Haha, Ben, I have the MyTouch and my phone does the same thing, so I turn it on silent when I go to bed.
Come back! I’ll tell our marketing team to send out an earlier hour.
Most of the late/early morning marketing emails I get come from Southwest/United/American but can’t miss out on those possible deals!