Business

Bull and Bear-Spend vs Free Market-Invisible Hand – Hayek vs. Keynes

Ever wondered what the two opposing factions are throwing at each other when discussing economic theory?  Here’s the bull and bear (economic stimulus) theory vs. the Free Market (little regulation or interference) theory in hip-hop.  Yeah, its Hayek vs. Keynes in rhyme.  Awesome.

–Ben

Source:  EconStories

Utah Makes the List of Top Jobs Created and Top Job Growth

Wow.  Just saw an infographic on mint.com about where the jobs are predicted to be.  Salt Lake, Provo and St. George cities in Utah made the list.  Did yours?


Budgeting – Mint.com

–Ben

Source:  Mint.com

Disclaimer – I use Mint for my personal finance.  Its free.  I like it.  However, I did not receive any special compensation for this post.

5 Mistakes in Job Interviewing with Examples

I’ve been thinking about the people who apply for jobs and wonder, sometimes, what they were thinking.  I’m actually shocked at the number of people who run off at the mouth and don’t consider what they’re going to say.  I’m also shocked about the resumes and lack of thought that goes into them.  Seriously, consider your market – what do they want to know about you.  Here are some bad examples to learn from, from hiring people I’ve been talking to:

  • Someone calls up and says something like “Oh, finally, I get to talk to someone.  You know how it is, you send out 8,000 resumes and no one gets back to you.”  No I don’t, and now you’re probably off my list.
  • Someone puts their gradeschool to high school education on their resume.  I don’t need to know that much.  In fact, it actually says that you don’t have enough to tell me on the resume, so you need to pad it.  And it wastes our time.
  • Someone calls up and says they are attending law school and refers to themselves as a law student.  However, the college they are attending does not have a law school.  Maybe pre-law.  But they are not a law student, yet.  Stretching the truth in an interview puts you at the bottom of the list.
  • Someone calls up and volunteers out of the gate, “You know I believe that if you go work somewhere and it doesn’t work out, you just need to cut your losses right away and move on.”  I didn’t ask, and now I’m going to assume that it must be more than what you say because its bugging you more than it was bugging me.
  • Someone applying for the job that lives really far away, but doesn’t mention it in the cover letter.  Look, if I lived that far away, I would hate the commute.  What motivates you to the contrary – tell me in the cover letter.

If I appear blunt, I apologize.  These are all good people.  The hiring people with whom I spoke have a job.  Their job is to pick the most diligent and closest fit to our organization.  If you haven’t done the research or have skeletons in the closet, you need to deal with it before you get to them.  If you resume leaves questions in my mind, predict them and diffuse them in a cover letter.  Its a lot easier to craft it in writing than it is over the phone off of the cuff.

Unfortunately, the people I was talking with can’t tell you why you didn’t get the job because they could say the wrong thing and get sued.  However, look on the internet and the comments above, and learn from other’s mistakes.

–Ben

TiWi in the Car – Big Brother, Big Savings or Helping Teens Drive Safer?

I just saw some information about TiWi last night. Its a little box that you stick in your car that “watches” the car’s movement. It vocally warns of speeding violations, fast corners, seat belts, and leaving parent designated zones through an onboard speaker. And if you don’t listen, it will rat you out to your parent’s cell phone via a text message. In fact it may rat you out to your parent anyways with its arrival notification feature (ie Daughter arrived at school at 8:17 text message). It looks like the introductory price is $599 plus about $30 a month.

Its pretty amazing the reaction it gets from folks. I’d call it pretty polarizing. Some people believe that its too invasive and discourages trust. Others seem to say that it allows them to give their kids more freedom because they know where their kids are. Personally, I’m of the camp that says “You can drive my car, but you follow my rules. Don’t like the rules, don’t drive.”

Now, whether or not I use the device? I’ve got a few more years to decide.

–Ben

Free Droid Apps – Free Recommended Must Have Apps

Just a quick List of my Must Have Apps for Droid

  • (Jan/5/2009 UPDATE: NO LONGER FREE) Locale – Make your phone context sensitive – turn off alerts during sleeping hours, or use gps to turn off the sound, but vibrate when you’re at the grandparents. Totally worth it.
  • WiFi OnOff & SilentMode OnOff – Widgets on your homescreen that quickly turn features on or off, rather than through settings or holding down the home button. Also show status.
  • RingDroid – Make your own ringtones from your music. Talk about Finally!
  • AudioManager – See the status and change the volume settings individually. Has caused my phone to hiccup a few times. May want to be careful. However the status screen of each volume setting makes it worth it.
  • Jewels – Bejeweled clone that works great. However, it now comes with ads at the bottom of the menu screen. Skip if you can’t stand adds.
  • Cestos – Funny multi-player ball game, as in over the internet. Addicting.
  • Color Flashlight – Don’t tell me you’ve never used your cell phone to see in the dark.
  • Where’s My Droid – Send your droid a text message and the volume will kick back on and start ringing. You can even text your phone and activate the GPS. So if you use lattitude, you might be able to find it.
  • Speed Test – I wanted to know how fast Verizon’s 3G really was.
  • Barcode Scanner – Comparison Shop by scanning the barcode of an item.
  • Astro – File Manager and Viewer (why does droid not have this built in?)
  • Toddler Lock – If you let your kids play on your Droid (really?), Lock down your Droid and let them fingerpaint and make shapes.
  • Touch! 4Kids – Animal shapes fly across the screen and the kids have to touch the shape.

–Ben

Total Cost of a Droid vs. iPhone vs. Palm Pre vs. My Touch

BillShrink.com has a good graphic they gave permission to repost on the cost and features of each “App Phone” as it seems that the new classes of phones are called. Personally I would get an iPhone or a Droid. I love my Droid except for the stupid back battery cover. The reason I have a Droid is that I’m stuck on Verizon because of the free mobile to mobile to family (switching them was out). Anyways, see below for the comparison.

Motorola Droid vs iPhone 3GS vs Palm Pre

Find the best cell phone plans and more graphics at BillShrink.com

–Ben

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2009 Xmas Price Index – Christmas is up a Small Amount

PNC has just released their Christmas Price Index again. The cost of one full verse is up 1.8% to $21,465.56. While the True cost of Christmas is up to $87,402.81 with all verses, a gain of 0.9%.

You can get just the“Xmas Stats” if you want.

–Ben

Time your Email Marketing Well

One thing I’ve learned recently is that I become really annoyed with people who send their bulk email out at 4am. See I just a Motorola Droid and have been loving it. However, I also connected it to my work account. I like being able to respond to my clients quickly with an “I got it” or a “I’ll look it up” such that they know that I’m on their side.

But, if I forget to turn off my ringer – my phone would give a notification at 3am or 4am when some companies send out their bulk mail. I was not pleased

Guess what? I just opted out of emails that I had previously opted-in. All due to their poor timing. Merchantcircle – I’m looking at you.

There is another option for Droid users like me (or other android versions). I’m now using the app “locale” to shut my notifications off between 11:30pm and 6:30am. Its disappointing that I have to do that, but email marketers seem to be clueless. Seriously, consider whether anyone wants to receive email at 4am.

–Ben

Microsoft injunction by i4i stops MS from selling Word or using XML in DOCX file formats

Wow.  Just read that Microsoft can’t sell or support Word, including its XML DOCX file format.  MS has 60 days to get relief or it kicks in.See the full article on Consumerist or SeattlePI.Seattle PI links the injunction document.

What is Your Message? – Wrong Answers

One of the most important things you can do is decide what your value statement is to your market.  Once you have a value statement, you have an idea of what you want to communicate to your customer.  Each message should support that statement.

Apparently, these people didn’t get it:

1.   ”They’re more than lawyers. They’re people!”

You’ve got to be kidding me!  You just told everyone that your industry is a bunch lower life forms that will slime you if they get the chance.  Now, why would I believe one of these slimy lower life forms that says its not really a slimy lower life form!  These people did such a good job that they took their industry down a few notches with them.

What they wanted to say is that these attorneys looked beyond the legal resolution to a personal tailored solution for the client.

2.  Diorshow Iconic Mascara – The patented angled brush is replicating emblematic couture techniques: oblique lines and the bias cut, an art of fabric cutting that magnifies curves and amplifies spread.  In one quick stroke, with no special application method necessary, the brush acts like a brushing on lashes.  Enriched with a unique lifting formula, Diorshow Iconic sculpts, stretched and curves the lashes with extreme hold and high definition.

What in the world is “emblematic couture techniques: oblique lines and the bias cut, an art of fabric cutting?”  Oh, this is mascara, not a pair of scissors with a side of BS?  If the consumer cannot understand it, the consumer is going to have the red flag of BS rise up the mental flagpole.

Seriously, they just wanted to say that it gives a beautiful curve to your otherwise pitiful lashes, just like every other mascara.  However, they just said so much junk that the BS association has stuck.

 Seriously people.  Consider your message.  Ask yourself if your message talks about your basic value to your customer.  Ask yourself if it is consistent with your prior messages.  Branding is about building an all-around image.  Anything that cuts against that by denigrating yourself, your industry or is inconsistent with your prior message is likely a problem.  The rare exception is humor – and that can even backfire.  I’ll follow-up with that in a future post.