Google just signed an agreement to host all of the Patent and Trademark Raw Data from the USPTO.
The Google Patent About Page added this comment:
Q. Why does Google offer bulk downloads of patent and trademark information?A. Google and the US Patent and Trademark Office have partnered to provide bulk file downloads of patent and trademark information to everyone, for free. This information is also available on a file-by-file basis from the USPTO website, or for bulk download on CDs, DVDs, or digital tape, with fees to cover the USPTO’s expenses (often more than $10,000 and potentially up to $250,000). Many major law firms and research organizations rely on bulk file downloads so they can do more comprehensive analysis of the data. Now anyone can get the information for free by visiting http://www.google.com/googlebooks/uspto.html.
So, for all you data crunchers out there – here’s your chance to get your hands dirty. Previously, this data was hidden on a little known FTP server.
I just finished editing some video from our UTAH GENIUS 2010 event. One of the most requested items is the keynote talk from Doug Fabrizio of KUER 90.1 FM, NPR and RadioWest. If you can’t view the videos below, you can find PART 1 and PART 2 on youtube.
Doug has this enchanting voice that mixes with storytelling. His words seemed to put the audience into a higher state of thinking. At least that’s what it looked like from the tech table as my brother and I were operating the event technology. I find listening to Doug’s thoughts fifteen minutes well spent, as he contemplates technology’s place in the rise of a generation that may fail in learning how to listen.
Its fun to have a boss that is willing to brainstorm and expand outside the zone of comfort. Bateman IP is doing just that with its marketing presence.
For those of you who saw the title and said, “duh, fundamental principle.” You’re right. And yet, new businesses don’t seem to get it. Even old ones put on the stupid – see Johnson & Johnson suing the Red Cross (if you don’t see how selling products that heal people and suing healers conflicts in terms of marketing, ponder awhile).
Business fulfills unmet needs. Those needs are latent or active, which means that either people seek you out or you have to convince them to seek you out.
If consumers seek out your product category, then you have to convince them that your best attributes are the most important attributes. Remember that Charmin toiletpaper is cuddly soft.
If your consumers don’t know that they need you, you have to convince them that life is better as your partner. Pessimists call this creating a need. Optimists call this discovering a need. Its probably somewhere in between. Think about anything that gets “buzz.” Remember the need to watch American Idol, Survivor or Harry Potter? Its sure not a need we just have at the forefront of our brain.
Pretty fundamental, eh? Well what happens if you mix it up? You fall flat on your face. Sending consumers info about how your washer/dryer/toaster combo has all the great features and long-lasting does nothing to create the need (I’m not sure I want my carbs tasting like laundered underwear). On the other hand, if you convince more people to buy toiletpaper instead of using bidets, then you’ve just worked hard to increase the market without helping your bottom line.
Take some time to notice the ads around you. Ask yourself if they are activating a need or steering me to their attributes. Then ask yourself if that is the correct strategy for you. The more you think about it, the more you’ll be able to leverage it in your own life.
There are times when I really like my job and others, when I just love working at my job. Bateman IP Law Group (a group of Utah Patent Lawyers and where I work) is on to be a sponsor of Seth Godin’s speech. If you haven’t registered, go immediately to registration and pay $50 to get a ticket and 5 books. If you feel like you need more information, go to wordmob and pick out the press release.
Seth Godin is speaking at the Salt Palace on May 24th from 1 to 4 pm. He’ll be speaking about his new book “The Dip“.