Bounce = Google Analytics Average Time on Site 00:00:00
Just a quick note to those in the Google analytics world that I’ve helped get on the road – an average time on site of 00:00:00 means a bounce. Google Analytics requires a second pageview on your website to calculate time spent on your website. If there’s no second pageview, there’s no “time” spent on your site, even if they spent an hour looking at that one page?
So if your website is like mine, that has a good sprinkling of one 0ff content – like my various fixes under Helpdesk – you’re going to get dinged big for average time spent on site.
A bonus is that I hear that the 00:00:00 is only calculated for the average time on site and not on average time on a page.
Good Reference: Scott McAndrew